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#DIGITAL ACTIVATION EXAMPLES TRIAL#How long does it take for a customer to initiate an activation event once she has initially engaged with your marketing content or signed up for a trial account? Another useful statistic to measure is the retention rate of activated users over a period of time. So for example, you might find that customers activate at a higher rate when they come to you through social media marketing than those who find you via PPC advertising.Ī useful spin-off metric is “time to activate”. The overall activation rate can also be monitored by marketing channel. The most basic and essential activation metric is “activation rate”-the rate at which your acquired customers become active customers by initiating an activation event. #DIGITAL ACTIVATION EXAMPLES SOFTWARE#Some hypothetical examples of activation events might be as follows:ġ) A customer who has signed up for your SaaS reporting software runs her first report using live dataĢ) A subscriber to your Uber-like public transport service makes her first taxi booking.ģ) A user who downloaded your productivity app creates his first to-do list.
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